Scouting America
Bison Brew
Problem: Being just another coffee shop in an oversaturated market. Why should people care about Bison Brew?
Insight: An eco-conscious coffee shop that aims to make their mark by leaving a smaller one on the world. Using 40% of all profits on National Park conservation, this idea is the cornerstone of Bison Brew's identity. You’re not only helping yourself when you start your morning with Bison Brew.
Idea: Starting off with the color palette, it gives you the sentiment of watching a warm sunrise, while simultaneously invoking a feeling of leisure and outdoor adventure. The type is bold and playful, to strengthen the ideals of courage and joy those who wander are often described as. Lastly, the iconography is simple but vivid. Calling on the simplicity of road signs and trail guides, this mark and the pattern that accompanies it take that idea and palette it to the younger audience that is currently overpopulating the customer base of Bison Brew.
Sport Ox
Problem: This is a new category. Canned oxygen isn’t exactly an everyday product. It takes certain situations and people to reach for a can of air.
Insight: People strive to do better. They want to reach the peak, they want to run as fast as they can. Adventurous people are going to be looking for something that can bring their game to the next level.
Idea: Got a bucket list? Then you need Sport Ox. That's what this brand embodies. From the red check in the mark saying “let's check off the impossible.” To the bold and powerful type and color palette. Sport Ox’s branding is meant to be intense. Knowing everyday needs to be conquered with blood, sweat, and oxygen.
Service Solutions
Problem: This is a new limb sprouting from a larger parent company and it needs to find it’s own look and feel.
Insight: This brand was created to handle consumer questions and to be the face that consumers interact with. Therefore, it needs to look warm and feel inviting.
Idea: A simple badge that can be put on uniforms, websites and paperwork. Its warm colors are to convey feelings of kindness and optimism in the staff and the consumers they’re speaking with.
Monster Xtracts
Problem: Monster X wanted to refresh their brand while also keeping their previous mark the X.
Insight: Monster Xtracts prides themselves on being the most afforable while being some of the highest percentages of THC.
Idea: A look that is unique, approachable, and strong. With a name like Monster Xtracts I wanted to play off the idea of the monsters, the branding being a way to smoke out your demons.