Old Detroit Brewing
Amber Ale - Can & Box Design
This beer label and box project for Old Detroit Brewing, a sub-brand of Frankenmuth Brewing Company, showcases designs that encapsulates the spirit of the vibrant city of Detroit. Rooted in the city's rich musical heritage, this project serves as a heartfelt tribute to the "Rock City" and its rhythmic soul.
The design was made to create a visual experience that would resonate with beer enthusiasts of all ages, while simultaneously evoking a nostalgic feeling reminiscent of the power of music. Drawing inspiration from Detroit's legendary musical influences such as Motown, Eminem, and the energetic big band jazz scene, the labels and boxes capture the essence of the city's dynamic cultural landscape.
The labels feature captivating imagery and typography that pay homage to Detroit's iconic musical past. Vibrant colors, bold graphics, and intricate details come together to create a visual symphony that immediately grabs attention. Each label tells a story, inviting consumers to dive into the world of Detroit's music scene while enjoying their favorite brew.
The boxes that hold the cans further enhance the overall experience. They serve as miniature stages, showcasing the cans like prized records ready to be played on any turn table. The boxes are adorned with artistic elements, reflecting the energy and charisma of the city. Every detail, from the choice of colors to the placement of logos and imagery, is carefully considered to create a cohesive and captivating design.
(Not pictured the Blonde Ale (Eminem Inspired) and IPA (Art Deco Jazz Inspired) cans)
Frankenmuth RTD cocktails
Franken Mule and Franken Tai - Can Design
Frankenmuth Brewing Company was on a mission to create a ready to drink (RTD) canned cocktail series for the upcoming Michigan summer. The perfect blend of sleekness, modernism, and visual appeal. The design concept aims for a minimalist German-inspired style that allows the vibrant colors of the cans to stand out and captivate attention.
The overall look of the cans is clean and sophisticated, with a focus on simplicity and elegance. The German-Bauhaus influence is evident in the line work and typography found in the design. Each can is a visual treat, with a combination of bold, eye-catching colors that evoke a sense of energy and excitement. The design of the cans directs the viewer's gaze downward, drawing attention to the information displayed about each cocktail. The typography is carefully chosen to be clear and easily readable, ensuring that all the relevant details about the drink are readily accessible. Ingredients, flavor profiles, and alcohol content are prominently featured, allowing consumers to make informed choices.
To stay in line with the summer season, the design concept aims to refresh the eyes even before the first sip. The colors used are vibrant and refreshing, evoking a sense of coolness and rejuvenation. Whether it's a tropical Mai-Tai cocktail or a classic Mule, each can promises a visually stimulating experience that sets the tone for the flavors within.
Frankenmuth canned wine
Wine - Can Design
The can design for the Doxie Wein line from Frankenmuth Brewing Company beautifully incorporates elements that emphasize both the rich cultural history and the German heritage of the brand. Inspired by traditional German folk art patterns, particularly those found in embroidery on Bavarian clothing like Lederhosen and Dirndls, the design exudes a sense of tradition and craftsmanship.
At the heart of the can design is the edelweiss, the state flower of Bavaria, where Frankenmuth Brewing Company pulls its inspiration from. This delicate flower holds significant cultural and folkloric value in the region, and its presence on the can serves as a powerful symbol of the brand's connection to its roots.
The incorporation of floral patterns and vibrant summer colors creates an aesthetically pleasing design that appeals to the target audience of female wine enthusiasts. The use of these elements conveys a sense of elegance and femininity. The design is a harmonious blend of tradition, culture, and modern appeal, making it an eye-catching choice for those craving a portable and delightful wine beverage.