Cash Can demonstrates the empowering role of Rip It in propelling you to your dreams. Through a dynamic two-phase approach, Rip It takes on the role of a sponsor, backing both emerging teams and individuals as they embark on new endeavors. Whether it's an individual training for a surfing competition or a small e-sports team striving to compete, these new flavors serve as the catalyst that fans need to start their journeys.
Phase One
Phase One:
Referred to as the 'Cash Cans', PR kits are dispatched to 30 carefully selected influencer partners, tailored to specific flavor demographics. These kits encompass a heartfelt message from Rip It, along with branded merchandise and a $2,000 prize.
The chosen influencers then communicate, in their own distinctive voice, how the synergy between Rip It's support and the introduction of these novel flavors will serve as the motivation to embark on or advance their dreams. Subsequently, guiding their followers towards Rip It's social platforms, encouraging them to participate for a chance to secure their very own 'Cash Can'.
Phase two
Phase Two:
The 'Cash Can' contest is accessible to Rip It's followers across all platforms. Contestants participate by sharing their stories on how Rip It can empower their dreams.
Winners emerge from a pool of participants, with selection either conducted randomly or based on the most compelling stories submitted by users.